press kit

Writing about Gulp, or putting it in a video?

Everything here is yours to use: words, screenshots, clips with no voiceover, and the app’s own UI on transparent backgrounds for your edits. No need to ask first.

Download the whole kit .zip · 22 MB · icon, screenshots, cutouts, clips

The facts

Name: Gulp
What it is: A scratchpad in the Mac menu bar that forgets. A goldfish holds each note for a few hours, then lets it go.
Price: Free. No ads, no in-app purchases, no account.
Platform: macOS 26.5 or later · Apple Silicon and Intel
Get it: Mac App Store · heygulp.com
Languages: Voice notes in more than 30 languages, transcribed on the Mac: the Mac’s own language, or any other picked in Settings. Tidying works in English for now. The app itself is in English.
Privacy: No network access at all. No analytics, no sync, no account. Voice is transcribed on the Mac and never saved.
Made by: Arpit Paranjpe, an independent developer in Seattle. Also made Tug, the menu bar timer you pull out like a frog’s tongue.
Contact: arpit@heygulp.com

Descriptions to copy

Use as is, cut down, or rewrite in your own words.

one line

Gulp is a goldfish in your Mac’s menu bar that holds quick notes for a few hours, then forgets them.

short · about 50 words

Gulp is a scratchpad that forgets. Press ⌃⌥G from any app, type the thing you’ll need in a bit, and hit return, or press ⌃⌥V and just say it. A goldfish in the menu bar holds it for a few hours while the ink slowly turns to gold, then it’s gone. Free, private, and entirely on your Mac.

long · about 150 words

Most notes only matter for an hour: a Figma link to send after a call, a deploy to check at 4, the follow-up you think of while an AI agent is still running. They end up in Notes or TextEdit and never leave. Gulp is built for exactly those.

Press ⌃⌥G from anywhere, type, hit return, and the note crumbles into gold dust that streams up to a goldfish in the menu bar. Or press ⌃⌥V and talk, in any of more than 30 languages: speech is transcribed on the Mac, and in English the ums are tidied away. ⌃⌥B opens the bowl, or keep it on the desktop like a sticky note.

Every note fades on the same timer, from 30 minutes to a day. The ink turns gold as it ages, the fish gets nervous in a note’s last minute, and then it forgets. Nothing is saved, synced or sent anywhere.

What looks good on camera

Seven moments worth filming, and how to get them.

Feeding the fish. ⌃⌥G, type, return. The strip crumbles into gold dust that flies up to the menu bar, and the fish gulps.
Saying it messy. ⌃⌥V and talk with a few ums. They’re tidied out of the note in the bowl, and ⌘Z flips back to exactly what you said. (Tidying is English-only for now.)
Speaking another language. Settings › Voice › Language, pick one, and press ⌃⌥V. The first time, the strip shows your Mac fetching that language, then it listens.
Ink turning gold. Set Memory to 30 minutes in Settings and feed a few notes over a coffee: the ink fades to gold from the end of the line back, with dust gathering after the last word.
The bowl on the desktop. Settings › Bowl › on desktop. It sits behind your windows like a sticky note that cleans itself.
Dragging a note out. Pick up any note in the bowl and drop it into a message, a doc or an AI agent’s prompt.
Themes. Four of them, and the fish, the paper and the fade all change colour together.